About
Macleod Research
Who is behind
Macleod Research?
Just as my work is focused on helping you understand your customers and your market, I believe it’s vital that I do the same thing.
To provide the best possible service to you, I need to take the time to understand you business, your culture and what is important to your stakeholders.
I believe in the power of building long-term relationships
The more projects I work on with a client, the better I understand what they want to deliver. I am committed to providing an exceptional level of service that will keep clients coming back, time after time.
I offer an objective, impartial view, free for any internal pressures or office politics. My only goal is to successfully achieve your objectives.
Here is what some of my clients think:
“Heather has a measured, compelling and professional presentation style which provides everyone with a clear understanding of the key insights.”
Farmers Weekly
, Tony Hill
, Marketing and Events Director
"The insight provided was incredibly valuable and have helped us make some pivotal decisions in our business."
Bone Daddies
, Tanith West
, Head of Marketing
"The final outputs and research conclusions did well to draw out the key insights and opportunities for us as a business, and we are delighted with the results."
Center Parcs
, Liam Pearson
, Brand & Marketing
"The outputs and delivery were clear and concise, and we have learned a lot from this research. We would have no hesitation in recommending this team."
Tide
, Alistair Travis
, Business Services
“Heather’s knowledge and understanding of the agriculture industry allows her to guide us proficiently through the research process.”
Farmers Weekly
, Tony Hill
, Marketing and Events Director
About me
I am an unashamed research geek; I love the whole process from start to finish. To me, there is nothing more exciting than discovering some unexpected gem that no one ever expected to emerge at the start of a project.
I set up Macleod Research in early 2018 following a successful career as both an agency and client-side researcher. I’ve worked in both quantitative and qualitative b2b and b2c research across a wide range of industries including agriculture, hospitality, travel & leisure, aviation, HR, science & technology and banking & finance.
I am a full member of the Market Research Society and undertake all research according to their Code of Conduct. I am also a member of the Independent Consultants Group and registered with the ICO.
My goal is to help you make better decisions
My goal is to help businesses make better decisions to enhance what they do for customers, and society as a whole. I believe research can alter perceptions and be a force for positive change. I’ve put this into practice by donating a % of my earnings to charity at the end of each year.
If you are looking to work with a knowledgeable, dedicated and expert market researcher please get in touch.