Testimonials

"We have been working with Heather for many years and over that time she developed a significant knowledge and understanding of the agricultural industry.  This allows her to guide us proficiently through the research process.  

As most of our revenue comes from the printed magazine, we don’t have the analytics on our paying customers that our more digital focused competitors have access to.  So, it is important for us to use frequent reader surveys, in the form of NPS research, to listen to our audience.  Understanding what value our subscribers gain from us and the improvements they would like us to make is key to maintaining and growing our audience.  

Heather makes the process easy, identifying the key questions to ask, building and testing the survey, working with us to promote it to participants and analysing the results (in however many slices of data we require!).  

However, the greatest value Heather brings is when she presents the results, as an independent voice, to the team.  She has a measured, compelling and professional presentation style which provides everyone with a clear understanding of the key insights. This allows the team to ask further questions and put into practice the advice that the research is telling us.  

Through working with Heather on regular NPS research, we have made many key decisions such as changes in our subscription strategy, adapting our content direction and refreshing our brand and products."

"They were exceptional when helping us with our market research. Thorough, organised and kept us in the loop from beginning to end. I felt we were able to get some bespoke insight into our business and test out innovative question and methods. with our market. The insight they provided was incredibly valuable and have helped us make some pivotal decisions in our business that have resulted in a happier guest and a better way of working for us."

"This project was of significant importance to our business. From the beginning, we felt in safe hands, and they clearly understood what we needed to get out of this research. The approach was well thought-through and meticulously planned. They had everything under control throughout the project, and we felt well informed throughout and regularly updated. The final outputs and research conclusions did well to draw out the key insights and opportunities for us as a business, and we are delighted with the results."

"We are delighted with the results. Hugely enjoyed working with them, perceptive insight and a great base for us to build on for the future."

"We engaged Macleod Research to conduct a research study on how existing products and services serve our customers. The project management and organisation was excellent, and we felt in safe hands throughout the project.

The project outputs and delivery were clear and concise, and we have learned a lot as a team from this research. We would have no hesitation in recommending this team to others."